Brittany Burrows

Resume

Experience

Content Marketing Manager

Civis Analytics

Remote – June 2023 - September 2023

• Researched and wrote ebooks and timely research reports

• Audited and planned SEO overhaul to increase domain authority

• Edited and reformatted case studies to optimize on-page activity

• Wrote and edited blog and sales content

Marketing Specialist

Invelo

Remote – March 2022 - June 2023

• Marketing lead responsible for all aspects of marketing for an early-stage Saas platform.

• GTM marketing strategy before and during the platform's launch

• Social media marketing strategy, execution, analysis, and optimization

• Visual content creation, including videos, TikTok, slideshows, pamphlets, handouts, and graphics

• Content marketing strategy, execution, and analysis, including SEO

• Email marketing strategy, execution, optimization, and analysis, including A/B testing and drip campaigns

• HubSpot CRM management and optimization

• Customer and traffic tracking and analysis

• Google Ads and Meta Ads creation and management

• Managing external contractors and department budget

• Working cross-functionally with other leaders

Content & Marketing Strategist

Bryan Caplan Marketing

REMOTE – September 2020 - PRESENT

Content and marketing Jack of All Trades! I mainly work developing and executing marketing and content for the agency as well as an array of clients. Work ranges from long-term projects to short, one-off assignments. I am the master of my own strategy, crafting all of my own content across mediums. Work primarily includes...

-Blogging for the agency as well as multiple clients both short and long-form
- Strategizing, creating, and growing social media presence for agency and clients
- Ghostwriting content for the agency
- Email marketing and email list management
- Management of other platforms used and offered by the agency

Marketing & PR Manager  

GoPetie

Cambridge, MA – April 2019 - August 2020

Lead marketing and the creation and implementation of marketing and PR strategies for B2C & B2G products. Oversees all communication. Works with executives and investors to position the company and drive sales.

Content Strategist (Freelance)

Bryan Caplan Marketing

REMOTE – September 2014 - September 2020

Worked with clients to create & strategize digital content. Worked on blogs, social, email, website, and more. Has grown social footprint, boosted e-commerce & turned stagnant channels into traffic drivers.

Community Manager

haveyouseen

London, UK – March 2014 - April 2015

Developed and executed strategy for US & UK markets and created an influencer campaign that brought together 120+ content creators. Led all communications and built up an active user base from zero.

Strategic Account Manager

Bryan Caplan Marketing

Quincy, MA – September 2013 - September 2014

Created & strategized content for B2B and B2C brands across channels. Built content, managed publishing, customer interaction, and analysis.

US Communications Manager 

Shopcade

New York City – April 2013 - September 2014

Staff Reporter  

GateHouse Media

Plymouth, MA – February 2011 - May 2013

Education

Skills & Languages