Brittany Burrows

Resume

Experience

Content and Social Media Marketing Consultant

Freelance

Remote – May 2022 - Present

• Works with clients to develop comprehensive content marketing and social media strategies

• Strategizes and executes dynamic, collaborative editorial calendars

• Writes blogs and other on-site copy and creates social posts, including videos and graphics

• Clients include Walpole Outdoors, Gordon Law Group, Nelson Jameson, and Screencastify

Content Marketing Manager

Civis Analytics

Remote – June 2023 - September 2023

• Researched and wrote ebooks and timely research reports

• Audited and planned SEO overhaul to increase domain authority

• Edited and reformatted case studies to optimize on-page activity

• Wrote and edited blog and sales content

Lead Marketing Specialist

Invelo

Remote – March 2022 - June 2023

• Marketing lead responsible for all aspects of marketing for an early-stage Saas platform.

• GTM marketing strategy before and during the platform's launch

• Social media marketing strategy, execution, analysis, and optimization

• Visual content creation, including videos, TikTok, slideshows, pamphlets, handouts, and graphics

• Content marketing strategy, execution, and analysis, including SEO

• Email marketing strategy, execution, optimization, and analysis, including A/B testing and drip campaigns

• HubSpot CRM management and optimization

• Customer and traffic tracking and analysis

• Google Ads and Meta Ads creation and management

• Managing external contractors and department budget

• Working cross-functionally with other leaders

Senior Content & Marketing Strategist

Bryan Caplan Marketing

REMOTE – September 2020 - PRESENT

• Increased client organic social media engagement by 250% and organic reach by 400%

• Strategized and built social media posts for the agency to establish industry expertise

• Wrote and published thought leadership pieces for CEO, agency blog, and partner publications

• Edited, uploaded, and optimized YouTube videos that hit more than 150,000 views

Marketing & PR Manager  

GoPetie

Cambridge, MA – April 2019 - November 2019

• Led all marketing and communications for B2G Saas company, working with CEO & investors 

• Managed Hubspot and created/strategized customer journey, which included landing pages, drip campaigns, A/B testing, SEO, email marketing, social media, and content marketing

• Wrote and designed all blog, social media, email, tradeshow, and sales enablement materials

Content Marketing and Social Media Strategist (Freelance)

Bryan Caplan Marketing

REMOTE – September 2014 - September 2020

• Created comprehensive, customized social media strategies for large and small clients

• Wrote blog posts, website copy and developed a content-centered marketing strategy

• Created and managed email marketing campaigns, automation, and contact lists

• Grew client's Facebook to 41,000 likes, Instagram following more than 1000%

Community Manager

haveyouseen

London, UK – March 2014 - April 2015

• Created and strategized all social media posts, graphics, emails, and written content 

• Developed and ran influencer outreach programs, managing a community of 120+ blogging and social media partners

• Grew social media from 0 to more than 2,000 on Twitter, 6,500 on Instagram, and 3,500 on Pinterest

Strategic Account Manager

Bryan Caplan Marketing

Quincy, MA – September 2013 - September 2014

• Managed 6-8 client accounts of small to medium-sized businesses

• Strategized, built, and analyzed content, email, and social media strategies

• Maintained client relationships, and reported directly to the CEO

US Communications Manager 

Shopcade

New York City – April 2013 - September 2014

Staff Reporter  

GateHouse Media

Plymouth, MA – February 2011 - May 2013

Education

Skills